UEFA unveils brand identity for 2024 Champions League final in London

September 1 – The brand identity for the 2024 UEFA Champions League final in London was unveiled yesterdat at the group stage draw at the Grimaldi Forum in Monaco. 

Created by London-based artist Supermundane, the design reflects the vibrancy and culturally mixed nature of London. As with previous host city designs, the trophy remains at the centre of the visual identity, ensuring a consistency between finals and recognisability over time.

The design “ reflects the energy and constant movement of the city with shapes hinting at the iconic buildings and the urban vastness whilst contrasting with the green spaces that can be found everywhere in London and that are central to so many people’s lives,” said UEFA.

Supermundane’s signature geometric drawings and distinctive use of colours, lines and optical effects have become an instantly recognisable feature of the contemporary design landscape.

The 2024 UEFA Champions League final will take place in London at Wembley Stadium on 1 June 2024.

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