Bundesliga renews archive sales representation deal with IMG

Bundesliga TV

September 8 – Germany’s Bundesliga have extended their global video archive sales partnership with sports and entertainment company IMG until the end of the 2025/26 season.

IMG will license archive footage from the Bundesliga and Bundesliga 2 from the DFL historical, which spans 60 years of Bundesliga action. IMG will sell worldwide except for Germany, Austria, Switzerland, Liechtenstein and Luxembourg.

The DFL Media Hub is one of the most extensive digital football archive globally, offering national and international media partners acces to more than 200,000 hours of historical film and video content. Additionally, the hub collaborates with the DFB (German Football Association) to incorporate Liga 3, the Women’s Bundesliga, the DFB-Pokal, as well as men’s and women’s international matches.

Peer Naubert, Chief Marketing Officer of Bundesliga International, said: “This season, we celebrate 60 years of the Bundesliga: with consistently more goals than any other league over the last 30 years, moments and matches that stand the test of time, and a passion that has been passed on from generation to generation. Through our long-lasting partnership with IMG, we are able to ensure that these unforgettable snippets of German football history and culture are not only preserved, but shared and enjoyed around the world.”

Tom Barnes, Vice President of IMG Replay, said: “Bundesliga has given us some of the most memorable action in world football featuring legends of the game like Franck Ribery, Kevin Keegan, Jay-Jay Okocha and Robert Lewandowski. As one of the most popular leagues in the world, we are delighted to renew our long-term archive partnership and give current and future generations a chance to relive these iconic moments again and again.”

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