September 20 – Premier League Liverpool have unveiled UPS as the club’s first Official Global Logistics and Shipping Partner in a new multi-year partnership.
The partnership will have as a core focus the expansion of the global distribution of Liverpool’s retail and e-commerce operations with UPS promising to deliver a better fan experience and faster delivery of club merchandise to fans.
Ben Latty, Commercial Director for Liverpool FC, said: “As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”
Liverpool and UPS will also provide unique opportunities and experiences to fans with a marketing focus on driving fan engagement and positive impact for LFC fans, UPS customers, and employees.
Kevin Warren, Chief Marketing and Customer Experience Officer at UPS. “Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”
No value was given for the partnership.
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