October 3 – Game app SNAIFUN, which runs news, quizzes and prediction content within a rewards mechanism, has become a premium partner of AC Milan.
A partner for more than 10 years, SNAIFUN will expand its presence at the San Siro stadium during Serie A and Coppa Italia matches, promoting fan engagement, through a ‘pre-match quiz’.
Giorgio Furlani, AC Milan CEO said: “This partnership between AC Milan and the Snaitech Group is a solid and special bond that has been going on for over ten years, making it one of the Club’s longest-running and most successful partnerships. We continue this journey together with pride, aware of how the sports industry and football, in particular, are constantly evolving and with a renewed desire to enrich this partnership by putting our fans at the centre.”
The partnership is being celebrated with a special event at the SNAI Hippodrome San Siro that will showcase the increased fan engagement plans for the partnership.
SNAIFUN will allow all users to take part in multiple fan engagement activities and win exclusive experiences such as the Walkabout at San Siro, an AC Milan training session live at Milanello, a visit to the Casa Milan museum in the company of a Rossoneri Legend and tickets to the Rossoneri’s home matches.
No value was given for the partnership upgrade.
Fabio Schiavolin, Snaitech CEO, commented: “Sport has always been at the base of our business model; for us, that also means your relationship with your territory, with the institutions and the sporting associations. The partnership with AC Milan is a source of pride for the Group: born over ten years ago, it has been enriched and consolidated over time through numerous entertainment initiatives aimed at all sports fans.”
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