LaLiga and SportsBoost push deeper into AI developer worlds

October 6 – LaLiga partnered with sports startup accelerator SportsBoost, set up by legendary Spanish goalkeeper Iker Casillas, to hold a conference on Tuesday that probesd into the benefits of artificial intelligence through the lens of the sporting world.

LaLiga and SportBoost introduced the “MEET LALIGA” project in May this year with the ambition to use the power of artificial intelligence to improve the footballing landscape, alongside other sports.

Ahead of the event on Tuesday, the project invited startups to develop AI-driven solutions for enhancing productivity processes and improving the sports industry.

According to Grand View Research, the artificial intelligence market is expected to be worth $1,812 billion by 2030. For reference, it was estimated to be worth $136.6 billion in 2022 and is expected have a compound annual growth rate (CAGR) of over 37.3% between 2023 and 2030.

LaLiga has been driving digital enhancement applications for football and is positioning itself as a global leader in both the sports and technology sectors.

Attended by a blend of sporting stars including Casillas and six-time Guinness World Record holding swimmer Pablo Fernández, alongside LaLiga executives and experts in the field of artificial intelligence.

Additionally, the conference enabled four winning startups from the MEET LALIGA competition to present their projects: Loopin, PlayHT, Turfcoach and Botslovers.

Over the course of the day, various roundtables analysed the role of artificial intelligence applied to sport, whilst looking to the future benefits and possible risks in the coming years.

The event was opened by LALIGA President, Javier Tebas (pictured left), who said: “At LaLiga we have been using AI and similar technologies to our benefit for more than four years. Blackhole, Marauder, Tyche, and Mediacoach are some of the applications we use at LaLiga every day in order to improve our productivity and results. Being here today, and presenting the MEET LALIGA initiative together with SportBoost is a highlight for us as we are leaders in the fundamental field of Artificial Intelligence”.

Casillas added: “Since its creation, SportBoost has been focused on helping technology startups that can boost and offer benefits to sport. From the beginning, we have supported many companies that use AI in their technological products. Thanks to the close relationship we have with LaLiga, we will always be on the lookout for new solutions in this field.”

Over the course of the three roundtables the following issues were discussed:

Roundtable 1: AI in sport and the involvement of sportspeople within AI companies

Roundtable 2: State of the art AI and the future

Roundtable 3: AI case studies and opportunities

Contact the writer of this story, Harry Ewing, via moc.l1718367404labto1718367404ofdlr1718367404owedi1718367404sni@g1718367404niwe.1718367404yrrah1718367404