October 12 – Concacaf has upped its digital engagement game by becoming an early adopter of the new WhatsApp Channels service recently launched by Meta, announcing itself as one of the first major sports organisations to communicate directly to fans on WhatsApp.
After just a month on the platform Concacaf is claiming 1.6 million users.
The WhatsApp ‘Channels’ function acts as a one-way broadcast tool used to communicate with followers en masse, meaning that Concacaf can distribute information to all 1.6 million followers at once.
Launched by Meta, the social media conglomerate that also owns Instagram and Facebook, WhatsApp ‘Channels’ arrived in the app’s latest update.
Concacaf is among elite company, sharing the sports category of WhatsApp Channels with Major League Soccer, Major League Baseball, NASCAR, Roland Garros, and select other leagues and governing bodies from the North American region.
“We have such a passionate and diverse fan base in our region, and we are always looking for new and innovative ways to connect with them, and to bring them closer to Concacaf football. Our new WhatsApp Channel is delivering engaging content promoting our competitions, our players and more broadly the great football stories across Concacaf. “We are thrilled to have so quickly engaged millions of fans and we will strive to continue serving them with great content which celebrates the sport across our region,” said Concacaf Chief Commercial Officer, Heidi Pellerano.
“We are proud to be one of the early adopters of WhatsApp Channels and it is a testament to the passion that fans have for Concacaf football that we are already at 1.6m followers”, added Concacaf Director of Digital, Carlos Chaves.
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