December 1 – FIFA president Gianni Infantino has stressed the need for broadcasters to pay “a fair price” for the commercial rights to women’s football.
“The real message is to help us to promote women’s football in particular. It’s not just about the prize money but about the investment in the women’s game,” Infantino told the general assembly of the European Broadcasting Union.
For this year’s women’s World Cup in Australia and New Zealand, FIFA and EBU only reached an agreement on broadcasting rights for the tournament around a month before kick-off following a period of tough negotiations.
FIFA had been asking for more money than networks were willing to offer in an attempt to raise more revenue for the women’s game, which has gained in popularity in recent years.
Infantino suggested broadcasters show at least one hour of women’s football content per week.
“Let’s do this all together because we have great athletes and personalities (to show),” he said. “We are here to work with you in unity to find solutions, to find impactful ways of promoting women’s football.”
Contact the writer of this story at moc.l1713954115labto1713954115ofdlr1713954115owedi1713954115sni@w1713954115ahsra1713954115w.wer1713954115dna1713954115