December 11 – UEFA is to donate space on its perimeter advertising boards this week to mark the 75th anniversary of the Universal Declaration of Human Rights (UDHR).
Speaking at the Sporting Chance Forum at the United Nations’ Palais des Nations in Geneva, UEFA General Secretary Theodore Theodoridis said: “We have reiterated our commitment to being an active participant in the Advisory Council of the Centre for Sport and Human Rights. We want to engage with civil society and to continue to play a role to promote universal human rights amongst the football community.”
Messaging promoting human rights will be displayed at Champions League, Europa League, the Europa Conference League and Women’s Champions League fixtures.
Three of UEFA’s member nations – Israel, Russia and Ukraine – are involved in some of the most brutal conflicts and human rights violations seen since the Second World War.
The boards will feature the hashtag #HUMANRIGHTS75 and the tagline ‘Freedom, Equality, and Justice For All’. UEFA said the messages will appear in rotation with other core UEFA messages such as ‘PEACE’, ‘#FOOTBALL’ and the collaboration between UEFA and the flagship EU Green Deal.
Since its foundation in 2018 UEFA has been an active member of the Centre for Sport and Human Rights (CSHR) Advisory Council. The CSHR is an independent, multi-stakeholder organisation dedicated to advancing a sports world that fully respects and promotes human rights.
“In this 75th year of the Universal Declaration, we aim to deliver a powerful global message,” said Theodoridis.
“We are pleased to support the United Nations’ initiative by commemorating this important milestone during all of this week’s UEFA club competition matches, thus spreading this fundamental message to supporters attending our matches as well as the households of millions of fans worldwide.”
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