January 4 – Adidas and Arsenal have relaunched the ‘No More Red’ campaign, which will see the Gunners step out in all-white strips, drained of the club’s traditional red, to spread awareness to young people about the dangers of knife crime.
Arsenal will don the white kits for the third consecutive year in their FA Cup third round match against Liverpool at the Emirates on January 7, whilst the women’s team will also wear the all-white kit on-pitch for the first time when they face Watford in the FA Cup fourth round at Meadow Park on January 14.
Freddie Hudson, Head of Arsenal in the Community, said: “No More Red provides a unique opportunity to highlight almost four decades of our local community work that has helped to keep thousands of young people safe.
“Young people face multiple challenges as they grow up in today’s world and we don’t have all the answers, but we are confident that by acting together and shining a light on the support network available across our community, we can make a significant contribution to the lives of our participants.”
Chris Walsh, VP Brand Northern Europe at adidas added: “Since we first launched No More Red in 2022, we have been overwhelmed by the enthusiasm from supporters wanting to contribute to the initiative.
“Whilst the No More Red shirt will never be commercially available, the introduction of the No More Red community t-shirt will give supporters an opportunity to show their support, and a way of making a direct impact.”
Contact the writer of this story, Harry Ewing, at moc.l1714306875labto1714306875ofdlr1714306875owedi1714306875sni@g1714306875niwe.1714306875yrrah1714306875