January 5 – Betting operator Pixbet has expanded its partnership with leading Brazilian club Flamengo with a new two-year shirt sponsor deal.
One of the leading bookmakers in Brazil, Pixbet has long invested in major deals with top flight clubs and it continues that trend with a lucrative shirt sponsor deal with the Rio club, worth $17.3 million per year, believed to be a record figure for shirt sponsorship in Brazil.
“Pixbet has been a great partner since 2022 and now brings an even greater investment to Flamengo,” said Gustavo Oliveira, Flamengo vice-president of communications and marketing.
“This is a very important contract. It makes our kit even more valuable and gives enormous visibility to the partner, not only with brand exposure on the uniforms but also on our digital channels.”
As a result of the new agreement, Pixbet will replace Brazilian bank BRB as shirt sponsor. Pixbet already featured on the sleeve of the Flamengo shirt. The bookmaker will pay $4 million upfront, followed by five instalments of $6 million.
“The partnership with Flamengo is strategic,” said co-founder of Pixbet Tadeu Dantas. “This is an important asset both for the visibility and the engagement that a sponsorship of this size guarantees for Pixbet.”
Pixbet is also the shirt sponsor of crosstown rivals Vasco da Gama.
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