January 15 – SuperSportbet, the South African online bookmaker just launched by South African sports broadcaster SuperSport, has has agreed a sponsorship with two South African Premier Division (DStv Premiership) clubs – Kaizer Chiefs and Orlando Pirates.
SuperSportbet launched January 5 with the promise of delivering an “unparalleled sports betting experience”.
TV channels launching betting services is not unusual. Taking a major sponsor role in individual clubs with their betting offering is more unusual.
In the UK Sky launched Skybet and in 2018 sold a 60% stake to CVC for £600 million. In 2020 they sold again for a massive £3.4 billion. Sky is the main broadcaster of Premier League and title sponsor of the EFL’s three leagues
In the rapidly de-regulating US market, ESPN launched its online betting platform last November in 17 states.
“The SuperSportBet partnership is a testament to the shared commitment of Orlando Pirates, SuperSport, KingMakers and the MultiChoice Group to elevate the sports betting experience for fans in South Africa,” said Orlando Pirates chairman Irvin Khoza.
Kaizer Motaung, chairman of Kaizer Chiefs, commented: “We are elated that this strong partnership gives us an opportunity to elevate the experiences we intend to bring to our supporters.
“This partnership with SuperSportBet will give us an opportunity to reward fans and have them participate in the game they love so much. We are looking forward to this new chapter with SuperSportBet as our partner.”
Meanwhile, Irvin Khoza, Chairman of Orlando Pirates, described the partnership as a ‘testament’ to the shared commitment of the team, SuperSport, KingMakers, and the MultiChoice Group to elevate the sports betting experience for fans across South Africa.
As part of its entertainment offering SuperSportBet is will premiere of its magazine show on January 19. The show will feature analysis, commentary, and behind-the-scenes club and league content.
Rendani Ramovha, CEO of SuperSport, said: “SuperSportBet is a pivotal part of our platform-based business strategy. The partnership with Kaizer Chiefs and Orlando Pirates solidifies our commitment to delivering top-notch sports entertainment to our viewers.
“The magazine show is an exciting addition to our platform, offering fans a deeper connection to the sports they love. It’s a celebration of sports and betting, and we can’t wait to share it with our audiences.”
The bookmaker is promising inclusivity, global sporting excitement, exclusive bonus bets and responsible gambling.
Kaiser Chiefs chairman Kaizer Motaung said: “We are elated that this strong partnership gives us an opportunity to elevate the experiences we intend to bring to our supporters. This partnership with SuperSportBet will give us an opportunity to reward fans and have them participate in the game they love. We are looking forward to this new chapter with SuperSportBet as our partner.”
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