UEFA opens tender process for UWCL media and women’s football sponsorship rights

January 19 – UEFA has begun the tender process for media rights to the Women’s Champions League and Women’s Football sponsorship rights for the 2025-30 commercial cycle.

UEFA is inviting expressions of interest from prospective bidders. The media rights cover the five seasons 2025-30. The sponsorship rights cover same period and include the Women’s EURO, Women’s Futsal Championship, Women’s U19 Championship and Women’s U17 Championship taking place during 2026, 2027, 2028, 2029 and 2030.

UEFA said it has “not fully determined its preferred approach to the sale and/or exploitation by third parties of all or any part of the rights outlined above. UEFA is, therefore, interested to receive proposals from a wide variety of interested parties with the opportunity to associate themselves with the relevant competition(s) and to submit proposals for the rights available.”

However UEFA said it would not slice and dice the sponsorship rights with proposals having to cover “all of the available rights rather than for individual sponsorship rights packages”.

Expressions of interest must be submitted by January 25, with the request for proposals (RFP) process beginning on that date and ending just over a month later on February 29.

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