January 23 – In the first 10 days of the Asian Cup Qatar 2023 the AFC is reporting that its digital channels have already smashed the record engagement numbers achieved at the 2019 finals in the UAE.
In 2019 digital engagement hit 836 million impressions, By the end of the second round of Group games in this edition the number is 1.5 billion.
Datuk Seri Windsor John, the AFC General Secretary said: “We know that we must speak to our fans in a language they understand and on platforms they populate, and we are resolute towards creating more innovative ways to not only strengthen our engagement but grow the fanbase of Asian football with each passing edition of our flagship men’s competition.”
Facebook is leading the AFC’s digital numbers with more than 266 million impressions and 56.6 million video views – a 48% growth from the 2019 edition.
Instagram has registered 259 million impressions and YouTube 473 million impressions. Impressions on X platform have reached 95.5 million while Chinese platforms, Weibo and Douyin, have reached 281 million.
At the heart of the AFC strategy has been the ability to localise with 13 different languages across 11 platforms.
The AFC’s also launched its AFC LIVE App in English and Arabic, had had more than 100,000 downloads. The app features include the AFC’s Football Fantasy and Match Predictor games.
In traditional broadcast media this Asian Cup has a record 60 broadcasters sending the games live into more than 160 countries worldwide.
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