January 24 – Premier League Manchester United is partnering with Scayle to launch its official e-commerce site globally.
The club said its new e-commerce ‘experience’ will launch later this year.
Scayle provides the technology platform for more than 140 online stores with a B2C focus on fashion, lifestyle and sports sectors.
Phil Lynch, CEO of Direct to Consumer Products & Experiences, at Manchester United said Scale will “further enhance our e-commerce offering, delivering an exceptional fan experience through personalisation and a premium best in class commerce platform”.
Scayle works with a set of ready-to-use features but also creates bespoke elements for its partners.
partner, ensuring United has one of the most modern commerce platforms in the industry. The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.
Manchester United’s James Holroyd, Chief Commercial Development Officer, said: “Partnering with Scayle represents a significant milestone in our journey to offer the best possible e-commerce experience. Scayle’s deep-rooted expertise in e-commerce coupled with their commitment to delivering an industry leading e-commerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”
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