FIFA Museum reports record visitor numbers

February 2 – The FIFA Museum in Zurich has released record-breaking numbers for the calendar year 2023, welcoming 230,000 visitors over the course of the year- a record high since its opening eight years ago.

FIFA said that an additional 350,000 online visitors delved into the museum’s digital exhibitions during the period, while six million fans globally interacted with the institution’s cultural and educational content.

“We are delighted to have connected with a vast community of football and culture lovers, both in person and through our digital platforms. The year 2023 was highly successful in carrying out the FIFA Museum’s mission and responsibility to share the magic of football with the entire world,” said managing director Marco Fazzone.

“In addition to our permanent exhibition, we highlighted milestones in women’s football, showcased 211 football cultures, explored the intersection of design and the beautiful game, expanded our global outreach and embraced technological innovation. The surge in visitor numbers, along with our international resonance and growth, underscores our unwavering commitment to celebrating and safeguarding football heritage and culture on a truly global scale.”

The news breaks after FIFA expanded its international reach in 2023 by opening its first permanent exhibition abroad: a World Cup collaboration with LEGENDS in Madrid.

“The opening of our first permanent exhibition outside of Zurich was a significant milestone for the FIFA Museum – a crucial step in our global strategy that allows us to share football history, heritage and culture with an even broader audience worldwide,” said Fazzone.

Sponsored by Hyundai and featured at the FIFA Fan Festival in Sydney’s Tumbalong Park, the FIFA Museum’s “Calling the Shots: Faces of Women’s Football” exhibition also drew 50,000+ visitors in four weeks during the FIFA Women’s World Cup 2023, as the exhibit honoured key figures in women’s football in a bod to inspire a new generation to embrace the sport.

Contact the writer of this story, Harry Ewing, at moc.l1708952055labto1708952055ofdlr1708952055owedi1708952055sni@g1708952055niwe.1708952055yrrah1708952055