February 5 – Concacaf have agreed a sponsorship with Camarena Tequila for the 2024 and 2025 Concacaf Champions Cup.The 2024 competition kicks off tomorrow.
The Concacaf Champions Cup replaces the Champions League as and provides the qualification route to the expanded Club World Cup beginning in 2025.
Designated as the official tequila of the Concacaf Champions Cup, Camerana said it is targeting a millennial and multi-cultural fan base.
“At Concacaf we aim to work with the most distinguished brands which share in our dedication to honoring the premier club championship in our region,” said Heidi Pellerano, Concacaf chief commercial officer.
“As we enter a new era for the Concacaf Champions Cup in 2024, we eagerly anticipate partnering with Camarena Tequila to bring fans closer to the action and elevate this historic tournament to even greater heights.”
Camarena will activate its sponsorship through a digital content series, 41 Diamonds ‘El Doce,’ that will highlight the fandom and shared passion of the game.
Brandon Lieb, Vice President of Marketing for Spirit of Gallo. “Camarena Tequila has celebrated soccer fandom for many years, and we look forward to deepening our connection through this partnership and beyond, starting with the Champions Cup.”
No value was given for the deal.
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