February 20 – LaLiga president Javier Tebas has reported that LaLiga’s commercial revenues have grown by 33% since the launch of Boost LaLiga – an innovation scheme designed to increase the business capacity and revenues of Spanish clubs.
Tebas provided an update on the Boost La Liga project during the III Clubs Conference on February 6-7, highlighting growth in the areas of social media, commercial income and stadium attendance.
The Boost La liga initiative, introduced in 2021, has seen €2 billion pumped into the organisation through investors CVC, with the aim of improving overall stadium use across matchday and non-matchday events in order to maximise off-field profits.
The €2 billion investment is in the process of being distributed amongst participating clubs, which has already seen 18 stadium developments completed or approved across the Spanish top division.
“Each club has its idiosyncrasies, its commercial history and its sporting history. But, there is a collective awareness factor that has been created. We are on the right track and we are pushing for the objectives that we set out three seasons ago when we started,” said Tebas.
“Social media followers? Growth. Commercial revenue for clubs? Growth. Attendance at stadiums? Growth. These are three factors that depend a lot on the clubs and that are going well. And we will continue to grow,” he continued.
He explained: “Clubs’ social media followers have grown since 2022, reaching 1,100 million. In addition, spectators are spending more minutes in front of the television watching our football, which goes with the larger attendances at stadiums, which are key aspects. We have a lot of football fans. We can see it in stadium attendance. Already last season we broke a record, from the pre-Covid era, in the history of stadium attendance of spectators. And this season I think we will break the stadium attendance record again.”
He continued: “I would like to highlight the growth of the clubs and LALIGA in recent years. For example, commercial revenues have grown by 33% since the launch of Boost La Liga, exceeding €1 billion. We’re doing well, and we have to continue.”
The Boost La Liga initiative saw a collection of the league’s elite clubs tour the UK in an effort to understand how to commercialise stadia year-round, looking particularly at Wembley Stadium and the Tottenham Hotspur Stadium, which are used for a multitude of events including concerts, boxing matches and NFL matches.
Once criticised for becoming a two-or-three team league, LaLiga is taking the necessary steps to levelling the financial playing field for its clubs – with Girona’s thrust into the title race being an example.
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