Saudi Arabia officially launches 2034 World Cup bid with unveiling of logo and slogan

March 1 – The Saudi Arabian Football Federation (SAFF), the only country left in the bidding to host the 2034 World Cup, has formally launched its bid campaign under the ‘Growing. Together’ slogan.

SAFF unveiled its bid logo, website, and released ashort bid film t”hat celebrates the passion, spirit and diversity of football in Saudi Arabia”.

President of the Saudi Arabian Football Federation (SAFF) Yasser Al Misehal said: “Telling our football story to the world is of massive importance. And we believe Growing. Together. is the perfect, yet simple description of our approach to hopefully hosting the tournament in 10 years’ time.

“Bidding to host a FIFA World Cup is only made possible by the rapid transformation the country is enjoying. We’ve made unprecedented progress in both the men’s and women’s game and our bid is an open invitation to the world to join us on this exciting journey. As we proved when we welcomed over 100 nationalities to the FIFA Club World Cup Saudi Arabia 2023 in Jeddah, the future is bright when we grow together.”

Saudi Arabia has hosted over 100 international events across almost 40 sports over the past six years and now has football partnerships with more than 100 countries.

The campaign launch comes almost two months after the delivery of the Club World Cup in December 2023, which saw more than 250,000 fans from across the world visit Jeddah.

Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit, Hammad Albalawi, said: “This campaign is powered by the hopes and dreams of 32 million people in Saudi Arabia. Our responsibility is to submit the best possible bid to FIFA, make our country proud and fulfil the trust placed upon us by more than 130 Member Associations across the world who supported our bid.

“Under Vision 2030 and the unconditional support of our country’s leadership, sport is helping unlock the passion and potential of our people, and as our campaign slogan says, Saudi Arabia’s bid to host the FIFA World Cup 2034 is all about being part of a global football family, with fans, players and federations all growing together.”

The logo, made up of intertwined rows of multi-coloured ribbons, displaying iconic football and cultural symbols, “is designed to capture the essence of Saudi Arabia’s young nation, vibrant society and rich heritage”.

“The logo also shapes the country’s outline, with its five colors reflecting the diversity of the nation; Desert Amber, a symbol of warmth and generosity; Oasis Green representing valleys and mountains; Radiance Red drawing inspiration from the Red Sea coral reefs; Rich Lavender celebrating the blossoming wildflowers; and Sunrise Yellow marking an exciting new dawn for the nation,” said a SAFF press release.

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