Turkish FA signs 4-year retail deal with 11teamsports Group

March 26 – The Turkish Football Federation (TFF) has signed an exclusive four-year retail partnership with 11teamsports Group.

“This four-year agreement aims to provide Turkish fans in Germany, France, Belgium, Netherlands, Austria, Switzerland and other European countries with access to official National Team products. To enhance the overall experience of fans, 11teamsports Group will create a seamless end-to-end sourcing solution, offering access to National Team jerseys, training products, casual wear, fashion designs and accessories,” said a TFF statement.

“A select range of National Team merchandise is available at tff-fanshop.com, which is also currently integrated into the 11teamsports.com web store. This temporary installation helps fans get instant access to the products they like, with a fast and flexible service approach. 11teamsports will operate a TFF e-commerce store with a variety of foreign language options, specially designed to offer fans a complete shopping experience from May until the start of Euro 2024.

Official TFF shop-in-shops will be established in Germany during Euro 2024. 11teamsports Group will also enable fans to access Turkish national team products through on-site sales during Turkey’s friendly matches in Europe.

Fans attendoing the friendly match against Austria to be played in Vienna on March 26 will be able to purchase official products in front of the stadium for the first time. 11teamsports Group will establish official TFF shop-in-shops in Berlin alongside its own retail outlets in cities where Turkey will Euro 24. Turkey will play at least three matches in Dortmund and Hamburg.

Contact the writer of this story, Aleksander Krassimirov, at moc.l1712349428labto1712349428ofdlr1712349428owedi1712349428sni@o1712349428fni1712349428