Spurs sponsor AIA donates shirt logo space to breast cancer charity ICanServe for Luton fixture

March 27 – Tottenham Hotspur and lead sponsor AIA will show their support for the ICanServe Foundation at the Club’s upcoming fixture against Luton Town on Saturday, swapping the usual front-of-shirt sponsor with an emblem promoting the Philippines-based breast cancer charity.

Match-worn shirts will be signed by the players after the game and auctioned to raise funds for the charity.

Each year, Spurs collaborates with its Global Principal Partner, AIA, to select a charitable cause from the Asia-Pacific region, replacing its shirt sponsorship with the chosen charity.

The ICanServe Foundation, is a compassionate organisation in the Philippines, formed by breast cancer survivors and dedicated volunteers. Together, they work hand in hand with local governments to craft breast cancer control programmes, aiming to foster early detection, ensure accurate diagnosis, provide timely treatment, offer support for survivors, deliver palliative care, facilitate hospice services, and guide patients through their journey.

Previous charitable causes to have benefitted from the initiative include:

  • AIA China Youth Football Development Fund
  • AIA Thailand ‘Sharing A Life’
  • ISF Cambodia
  • AIA Better Lives Fund, Singapore
  • AIA China ‘Reading for Dreams’

Donna-Maria Cullen, Executive Director, Tottenham Hotspur, said: “We are proud to continue our work alongside AIA to provide a unique platform to raise awareness for worthy causes across the Asia-Pacific region every season. ICanServe Foundation perform vital work in early breast cancer detection as well as supporting in-patient care, and we are delighted to promote their work to a global audience of billions around this weekend’s fixture.”

Melissa Henson, Chief Marketing Officer of AIA Philippines who also oversees its ESG efforts, shared: “As part of a company driven by our Purpose of helping people live healthier, longer, better lives, we at AIA Philippines believe that women’s health deserves special attention, hence our partnership with ICanServe Foundation. By supporting this charity, we hope to raise awareness, inspire action, and contribute to the fight against breast cancer. March, being International Women’s Month, makes this initiative even more poignant.”

Contact the writer of this story, Harry Ewing, at moc.l1716033787labto1716033787ofdlr1716033787owedi1716033787sni@g1716033787niwe.1716033787yrrah1716033787