April 2 – Premier League Fulham have unveiled the redeveloped Riverside stand ahead of a ticket release for the new matchday hospitality facilities on April 9.
From a star-lined roof terrace, to Michelin Star dining, the aim is for ticket holders to have access to both opulent luxury and pitch-side drama. The club already sells the most expensive season ticket in the Premier League at £3,000 a season, for the Riverside Stand.
Shahid Khan, Fulham chairman, said: “My vision for the New Riverside Stand was to provide our fans, and our neighbourhood, with a destination that would continue to honour our history and tradition at Craven Cottage every day of the year, but especially so on matchdays with a premium experience that will be unlike anything in football, here in London or elsewhere.
“In short, today isn’t about finally being able to offer a higher standard of hospitality options that have essentially been unavailable to Fulham supporters until now. It’s about offering the ultimate matchday hospitality experience in the world that will also benefit the long-term promise and future of Fulham Football Club. The New Riverside Stand at Craven Cottage will make it possible.”
The design of the new Riverside Stand was led by architects Populous and sees the stadium extend over the River Thames on its north bank.
Philip Johnson, Senior Principal and Lead Architect for New Riverside Stand project at Populous, said: ”Our vision for the New Riverside Stand at Craven Cottage was to create a unique experience that has not been seen before, whether in the context of football or beyond.
“It’s a privilege to bring this innovative design to life, with amazing spaces set to house incredible experiences for fans and guests and a world-class terrace that will drive the atmosphere in the ground, all set in a unique location on the banks of the Thames. This project demonstrates new ways of designing individual stands, and we are proud to be part of the Club’s next chapter.”
Contact the writer of this story, Harry Ewing, at moc.l1713958452labto1713958452ofdlr1713958452owedi1713958452sni@g1713958452niwe.1713958452yrrah1713958452