April 9 – LaLiga has agreed a regional sponsorship deal in Latin America with online trading platform Exness, which is looking to strengthen its position in the LatAm region.
The deal covers the current season and 2024/25. No value was given for the deal.
Exness will activate its sponsorship across Latin America using LaLiga’s brand in order to grow the broker’s reach.
Initiatives will involve participation from LaLiga teams, as well as current and former players, partnering with Exness to engage audiences in some of the world’s most passionate football markets.
Alfonso Cardalda, Exness Chief Marketing Officer, said: “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LaLiga, we tap into the heart of the region where football isn’t just a sport but a way of life.”
LaLiga is comfortably the most popular European league with Latin American TV audiences, having hosted more South American superstars than any other of Europe’s Big 5 leagues.
Jorge de la Vega, Executive Director of LaLiga, said: “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”
Contact the writer of this story, Harry Ewing, at moc.l1713969635labto1713969635ofdlr1713969635owedi1713969635sni@g1713969635niwe.1713969635yrrah1713969635