Bundesliga goes to Bollywood

April 16 – Bollywood superstar Kartik Aaryan has become an ambassador for the Bundesliga Dream India project, which aims to give opportunities to young Indian football talent and aid their development.

A gen-z icon in India and the star of many blockbuster Indian films, Aaryan attended the national trials in Mumbai last weekend with a view to sending a handful of young Indian footballers to the home of the Bundesliga.

He will also work with the DFL Deutsche Fußball Liga and promote the project across his various social media channels, which together have more than 44 million followers.

Talking about Bundesliga Dream India, Kartik Aaryan said: “I believe this is what India needs to elevate the level of youth football. I have the same passion and dream for football as the Bundesliga does, and together we want to instil belief into aspiring young footballers and tell them that no dream is too small. We want to provide them with a platform to pursue their passion and chase their dreams”.

The Bundesliga Dream India project officially kicked off this weekend, with 192 hopefuls trimmed down to 30 players that are Germany-bound in the coming weeks.

Half of the successful players will train with Eintracht Frankfurt for a week, whilst the other half head to FC Augsburg.

Bundesliga International Chief Marketing Officer Peer Naubert said: “The Bundesliga has long been considered the home for Asian players, and we are excited to work with BigHit, Sony Sports Network, and with Kartik over the next seasons to establish a route for young, talented Indian players to train and play in a Bundesliga academy.”

Contact the writer of this story, Harry Ewing, at moc.l1716029731labto1716029731ofdlr1716029731owedi1716029731sni@g1716029731niwe.1716029731yrrah1716029731


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