May 17 – Lenny Kravitz will headline the entertainment at the UEFA Champions League Final Kick Off Show on June 1 in London.
The four-time Grammy winner will take the stage at Wembley as part of a performance sponsored by UEFA partner Pepsi, before Borussia Dortmund attempt to undo their Wembley curse versus 14-time winners Real Madrid.
Dortmund impressed in the semi-final by knocking out PSG. Meanwhile, Real Madrid left it late to dig out a smash-and-grab win versus Bayern Munich, which saw them progress to the final stage of the competition.
Guy-Laurent Epstein, UEFA marketing director, said: “This year’s UEFA Champions League Kick Off Show presented by Pepsi will bring fans to their feet as legendary rockstar Lenny Kravitz takes the stage to deliver one of his signature performances ahead of the Champions League final. Our longstanding and fruitful partnership with Pepsi fills us with enormous pride as we collaborate to make this flagship match on the football calendar more memorable and entertaining for fans inside Wembley and those watching around the globe.”
Kravitz will follow last year’s collaborative performance by Swedish DJ Alesso, Nigerian singer Burna Boy and Brazilian singer Anitta.
Eric Melis, VP of Global Brand Marketing, Carbonated Soft Drinks at PepsiCo added: “As a brand with a rich heritage in both music and football, we are proud to bring together once again the host city, millions of viewers from around the world and one of the most iconic names in music for an electrifying performance.
“The UEFA Champions League Final Kick Off Show by Pepsi will be headlined by a legend in the music industry who adds unparalleled dynamism and energy to the show. Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work. He lives by our ‘Thirsty For More’ philosophy, which celebrates people’s thirst for life – and we can’t wait to see how fans react to this unmissable show.”
Contact the writer of this story, Harry Ewing, at moc.l1722057804labto1722057804ofdlr1722057804owedi1722057804sni@g1722057804niwe.1722057804yrrah1722057804