May 20 – Online bookmaker Betano has renewed its sleeve sponsorship with Portgual’s Benfica for a further three years.
Betano first signed its sponsorship with Sporting for the 2021-22 season in a two year deal that is subsequently renewed for a further two years. Betano was also the first sponsor to take the club’s sleeve patch.
“We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. From working closely with ‘The Eagles’ over the past years, we’ve witnessed first-hand the club’s unwavering dedication to excellence both on and off the field, which is matched only by the support and enthusiasm of its fans,” said Julio Iglesias, chief commercial officer at Kaizen Gaming.
The club said as well as the logo on the club’s sleeve, it will engage with Betano dor a number of digital marketing activations.
No value was given for the deal which also covers Benfica’s second team and U23 kits.
“This agreement not only reinforces our successful collaboration, but also allows us to offer innovative experiences to our fans,” said Bernardo Faria Carvalho, Director of International Expansion, SL Benfica.
“The presence of Betano on the sleeve of our shirt symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence.”
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