Bulgarian cosmetics store looks to break into the male market with Botev Plovdiv

June 26 – Bulgarian club Botev Plovdiv has signed a partnership agreement with MyCosmetics, one of the country’s largest and most popular online cosmetics stores. The one-year contract takes effect immediately.

No value for the sponsorship was given.

Olga Petrova, owner of My Cosmetics Shop said that the company entered the partnership with Botev with “uncertainty” and labeled it as a “huge challenge”.

“We enter the partnership with Botev with uncertainty, but also full of excitement to find out if the impact we are having in the women’s world of fashion can also be reached in the men’s world of football,” said Petrova.

“The partnership with the winner of the Bulgarian Cup is a huge challenge, in which we enter ambitiously to maintain a high level in order to satisfy the requirements for the care of the appearance of all ‘yellow and black’ supporters,” said Petrova.

Alexey Kirichek, CEO of Botev Plodvid, added: “Botev’s partnership with My Cosmetics shows the public that seemingly different industries such as football and cosmetics can work in sync. With our new partner, each of our fans will find what they need in self-care. Over the last year, we have noticed more and more ladies attending Botev’s matches and we are proud of the fact that we can partner with a brand that takes care of their beauty and appearance in the best possible way.”

Contact the writer of this story, Alexander Krassimirov, at moc.l1730766164labto1730766164ofdlr1730766164owedi1730766164sni@o1730766164fni1730766164