EFL increases media bandwidth with new renewed radio deals

June 27 – The English Football league, whose 72 clubs underpin professional football in England, have renewed its key national radio rights deal with talkSPORT for a further four years.

The League has also agreed with the BBC will continue to have the ability to broadcast score flash updates across all three Sky Bet EFL divisions, the Carabao Cup and the Bristol Street Motors Trophy which supports their coverage of the League on other platforms.

The EFL has also agreed with the BBC to continue to have the ability to broadcast score flash updates across all three Sky Bet EFL divisions, the Carabao Cup and the Bristol Street Motors Trophy which supports their coverage of the League on other platforms.

Ben Wright, chief commercial officer at the EFL said: “We’re delighted to continue working alongside talkSPORT and the BBC as long-time partners of the League and look forward to maximising the potential coverage for our Clubs, competitions and our radio partners.”

While English football coverage inevitably focusses on the big money, big teams in the Premier League, the professional pyramid below those 20 teams is vital to English game and its community engagement.

The renewed radio deals allow multiple touch points and engagement for clubs and fans across the country on national platforms.

“talkSPORT’s approach to EFL coverage over the recent years has been both innovative and engaging, bringing the storylines and drama of the EFL to fans. The new deal will not only continue that trend, but also sees a strong commitment to supporting the life changing work delivered by our community across England and Wales,” continued Wright.

“The new agreement will also see the BBC continue its excellent coverage of the Carabao Cup, whilst also keeping supporters up and down the country informed on the latest EFL action on a match-by-match basis.  These are incredibly important components to keep all audiences informed of the action and jeopardy witnessed week-in, week-out across our competitions.”

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