May 7 – FIFA and On Location have released the first hospitality packages for the 2026 World Cup, with prices ranging from $5,300 to $73,200.
The offering includes several types of packages: four-match bundles for the group stage, team-specific packages covering three group-stage games plus one round of 32 match, and venue-specific options encompassing all matches hosted in a single city. Team-specific packages including the three host nations have not yet been released.
Hospitality is available across four tiers: Pitchside Lounge, VIP, Champions Club and the FIFA Pavilion. Each tier offers both “plus” and “standard” seating options.
Venue-specific packages vary significantly, ranging from $8,275 per person for six matches in San Francisco to $73,200 per person for eight matches in New York/New Jersey with “plus” seating, including the World Cup Final.
Alacia Falken of On Location told The Athletic: “They are much more than just tickets, there are elevated experiences, immersive ways for fans to take in the experiences and take in a tournament. We are preparing curated culinary offerings, local flavours, highlighting traditions of the host cities and embracing the vibrant experience of the World Cup.”
In the past, On Location has also conducted hospitality sales for Olympic and Paralympic Games, the Super Bowl, the UFC, the NCAA Final Four and the Ryder Cup. The company is working with Major League Soccer as well as the host cities to promote hospitality sales. The 2026 World Cup is to be the biggest yet with 48 teams playing in the United States, Mexcio and Canada. Sales for this summer’s Club World Cup however have been slow.
Last year, FIFA awarded the tournament’s hospitality contract to On Location, shifting away from Match. FIFA said: “On Location stood out on account of its extensive experience of delivering hospitality programs at some of the world’s most complex and high-profile sporting and entertainment events, as well as its unique understanding of the North American market and its diverse domestic fan base.”
The world governing body generated “$243 million through the sale of hospitality rights” from the 2022 World Cup in Qatar, where premium class seats sold from $950 to $5,000.
FIFA anticipates ticketing revenue of more than $3 billion from next year’s global finals.
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