May 9 – Egypt’s Al Ahly SC, Africa’s most decorated football club, has become the first team from the continent to feature on FIFA Collect – FIFA’s official digital collectibles platform, developed in partnership with blockchain technology provider Modex.
The agreement is a milestone in Al Ahly’s digital transformation and international expansion, positioning the Cairo-based giants at the forefront of Web3 innovation in African football. FIFA Collect allows fans around the world to collect, trade, and own officially licensed digital football assets, including clubs, players, and iconic moments, all secured through blockchain technology.
Through this new partnership, Al Ahly aims to create immersive digital experiences that extend fan engagement beyond the pitch. “Together, we’re bringing innovative experiences to our fans worldwide,” said Amir Tawfik, CEO of Al Ahly Football Company. “This is a milestone in our digital and global growth journey.”
The collaboration supports Al Ahly’s broader commercial strategy, which includes international licensing, expanding its digital presence across OTT and social media, and reaching new global audiences. FIFA Collect also offers the club access to valuable fan data, monetisation opportunities, and cross-border engagement with tech-savvy younger demographics.
Al Ahly’s entry on to the FIFA Collect platform signals FIFA’s growing push into year-round digital fan engagement beyond its World Cup tournaments. The move aligns with similar efforts from other major sports leagues like the NBA and NFL, which have built thriving ecosystems around digital collectibles.
As the global collectibles market is projected to surpass $100 billion by 2032, football clubs are increasingly looking to digital assets as a serious growth channel. Al Ahly’s early adoption of blockchain-based fan engagement tools gives it competitive parity with leading clubs worldwide — and marks a historic moment for African football in the digital age.
Contact the writer of this story, Harry Ewing, at moc.l1746813464labto1746813464ofdlr1746813464owedi1746813464sni@g1746813464niwe.1746813464yrrah1746813464