May 9 – Chelsea Women have deepened their ties with Škoda UK, announcing the brand as the club’s first Back-of-Shirt Partner in a deal that reinforces the carmaker’s commitment to women’s sport.
The expanded agreement – building on Škoda’s role as Official Automotive Partner since January – will see the brand’s logo appear on the back of Chelsea Women’s match kits starting with the final league game of the 2024/25 season and running through the entire 2025/26 campaign.
The timing of the announcement is no coincidence. It lands just as Chelsea celebrate a sixth straight Barclays Women’s Super League title and prepare for the Adobe Women’s FA Cup Final at Wembley on May 18. Škoda branding will feature across both matchday and digital platforms during the run-in.
The Czech manufacturer has provided Chelsea Women and their academy staff with electric Enyaq and plug-in hybrid Kodiaq iV vehicles, in a move that they say reflects a shared commitment to innovation and sustainability. Škoda will also continue sponsoring Chelsea’s ‘We Are Chelsea’ podcast and expand its investment in player-led digital content.
Škoda’s growing profile in women’s sport – including partnerships in cycling’s Tour de France Femmes – aligns with its broader strategy to champion inclusivity and visibility in elite women’s athletics.
Giulia Mazzia, commercial director for Chelsea FC Women, said, “We are delighted to extend our partnership with Škoda UK, a brand that has valued and championed women’s sports for years.
“To welcome them as our first Official Back of Shirt Partner illustrates our collective ambition to innovate and establish new ways to bring partners into the fabric of how we support the business function of the club.”
Contact the writer of this story, Harry Ewing, at moc.l1746848496labto1746848496ofdlr1746848496owedi1746848496sni@g1746848496niwe.1746848496yrrah1746848496