May 13 – Ocean Spray Cranberries Inc. has secured a multi-year deal as the official juice sponsor of the Leagues Cup, the growing tournament between Major League Soccer (MLS) and Liga MX clubs now entering its third year.
This partnership extends Ocean Spray’s “Just Add Cran™” campaign, built around the simple philosophy that adding cranberry to any moment – including soccer matches – enhances the experience.
To celebrate the announcement, Ocean Spray is launching a sweepstakes running through until July 6, offering fans chances to win hundreds of prizes, including a coveted trip to the Leagues Cup final.
“We saw this partnership as a perfect opportunity to connect with North America’s rapidly expanding soccer audience,” said Trinh Le, Ocean Spray’s Vice President of USA Branded.
“Our cranberry blends provide an ideal refreshment for afternoon matches, complementing the tournament viewing experience. Plus, they’re red like penalty cards, which most MLS referees seem to hand out like candy.”
The brand will release limited-edition packaging designed to capture soccer’s energetic spirit, alongside social media giveaways, specially crafted recipes, and immersive event experiences letting fans showcase their club loyalty in memorable ways.
“Leagues Cup is thrilled to welcome Ocean Spray as they enter their first sports sponsorship during this unprecedented peak in North American soccer popularity,” said Carter Ladd, Soccer United Marketing’s EVP and Chief Revenue Officer.
“As we begin our third year, we’re focused on enhancing the tournament experience and building authentic fan connections. Ocean Spray shares this vision as we elevate this highly anticipated competition.”
The partnership comes during an extraordinarily packed soccer calendar, with the United States hosting the FIFA Club World Cup, CONCACAF Gold Cup, Premier League Summer Series, MLS regular season, and the Leagues Cup itself, which runs from July 29 through August 31.
Contact the writer of this story, Nick Webster, at moc.l1747144350labto1747144350ofdlr1747144350owedi1747144350sni@r1747144350etsbe1747144350w.kci1747144350n1747144350