TOCA raises another $35m as it reinvents its ball machine come dining experience

May 21 – TOCA Football has raised $35 million in new capital to accelerate its expansion across soccer training and social entertainment. The funding includes $15 million in equity and $20 million in debt financing from J.P. Morgan Commercial Banking.

The California-based company operates two distinct but connected business arms: TOCA Training, which delivers tech-enabled player development programmes (mainly in the US) around it ball-machine training skills methodology, and TOCA Social, a growing chain of soccer-themed entertainment venues.

The new investment will support international growth of TOCA Social and further development of its proprietary training technologies.

TOCA also announced an extended strategic partnership with Major League Soccer (MLS), which will now run through 2036. The partnership, originally formed in 2021, ties TOCA’s growth directly to the league’s grassroots and commercial initiatives as the sport gains momentum in North America ahead of the 2026 FIFA World Cup.

TOCA Social has already launched in London and Birmingham, with a second London site opening soon. The first U.S. venue is set to open in 2025 at Grandscape in Dallas, Texas – again in partnership with MLS. Further US and international expansion is planned in 2026 and beyond.

With youth participation already at high levels and North America’s professional football landscape entering a period of major growth, TOCA’s combination of technology, training, and fan engagement is aimed squarely at a market looking for more dynamic ways to play and experience the game.

“The combination of capital from one of the world’s premier financial institutions and our extended partnership with the world’s fastest-growing professional soccer league validates TOCA’s mission,” said Yoshi Maruyama, CEO of TOCA. “We’re redefining how players and fans engage with soccer – through cutting-edge training and immersive social experiences.”

“During the most exciting period in North American soccer history, MLS is proud to announce the extension of our partnership with TOCA,” said Chris Schlosser, MLS SVP of Emerging Ventures. “MLS has always been a leader in pioneering the soccer landscape through strategic partnerships. Innovation and access to the sport are at the heart of this collaboration. Together with TOCA, we remain committed to ensuring that everyone has ample opportunities to play the beautiful game.”

Contact the writer of this story, Harry Ewing, at moc.l1747862713labto1747862713ofdlr1747862713owedi1747862713sni@g1747862713niwe.1747862713yrrah1747862713