May 23 – Tipico and the Deutscher Fußball-Bund (DFB) have confirmed the extension of their ongoing partnership.
Starting July 1, 2025, Tipico will become an official partner of Germany’s 3. Liga under a new agreement that will continue through the 2027/28 season.
Already a partner of the Bundesliga, 2. Bundesliga, and both the men’s and women’s DFB Cup competitions, Tipico will now be the only brand associated with every professional football competition in Germany.
The partnership grants Tipico central advertising rights throughout the 3. Liga. This includes co-branded Tipico and league logos on the right sleeve of all team kits, perimeter advertising during televised games, and a range of digital assets. Most of the revenue from these rights will be distributed annually among the league’s 20 clubs.
Kajetan Strini-Brown, Tipico’s Director of Marketing & Brand, remarked: “3. Liga is pure football: packed stadiums, passionate competition, hope and suspense – it’s a perfect match for Tipico!”
He added: “We are therefore extremely excited to work together to further strengthen the appeal and visibility of this special league. For us, the 3. Liga is the logical extension of our commitment to German football, as we are now a partner of all professional competitions.
“We have been working with the Bundesliga and 2. Bundesliga for many years and have also partnered with the DFB for a year already.”
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