May 29 – Germany’s DFL has extended the contracts of two of its key commercial executives, Peer Naubert and Bastian Zuber, until at least 2028.
Peer Naubert is the managing director of Bundesliga International, and leads DFL’s international marketing including media rights for Bundesliga and Bundesliga 2.
“Despite the challenges of a difficult market, Peer Naubert and his team have been able to compensate remarkably quickly for the coronavirus-related declines in our international marketing in recent seasons and achieve growth,” said Steffen Merkel, DFL CEO and Chairman of the Supervisory Board of Bundesliga International.
Bastian Zuber is the managing director of DFL Digital Sports and is responsible for managing web and app content, social media channels and the production of formats for the international product portfolio.
“Digital offerings are an important factor globally in bringing the Bundesliga and Bundesliga 2 closer to the fans,” said Marc Lenz, DFL CEO and Chairman of the Supervisory Board of DFL Digital Sports. “DFL Digital Sports implements our online offerings very well through fan and broadcaster-oriented offerings, which also strengthens the central marketing and growth prospects of the clubs.”
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