May 29 – The Turkish Football Federation (TFF) has signed another sponsorship deal, this time brewing up a partnership agreement with one of Turkey’s largest coffee companies, Arabica Coffee House.
No value or term was given for the deal, which sees Arabica becomes the sponsor of the women’s and men’s national teams.
A statement from the company said: “Two great values coming together in the same cup: coffee and national spirit. At Arabica Coffee House, we are proud to be the Official Sponsor of our National Football Team. We are not just a coffee brand; we are the voice, energy, and excitement of these lands.”
TFF President İbrahim Ethem Hacıosmanoğlu said: “Since the first day we took office, we have been working with determination to carry Turkish football even further and have signed strong and visionary partnerships. Today, we are excited to share with you another important step we have taken on this path.
“Football is a team game, and everyone from the technical team to the players, from the fans to the management, as well as our valuable sponsors who walk with us, has a great share in the success of this game. We walk shoulder to shoulder with the valuable brands of our country, and we are focused on the same goal by joining forces so that our national teams can achieve permanent and sustainable success not only today but also in the future. Because we believe that; if there is unity, there is nothing impossible. When a believing team unites with partners who walk with faith, no goal is unattainable.
“With this understanding, today we are signing an official sponsorship agreement with Arabica Coffee House, one of our local and national brands, for our Women’s and Men’s National Teams. I hope this valuable partnership will be beneficial for both our federation and Turkish football.
“I would like to thank everyone who contributed to the process from my heart. Today, we are not only at the beginning of a sponsorship but also a new journey. I wish this valuable cooperation to be beneficial for Turkish football and I would like to thank all my colleagues who contributed to the realization of this process.”
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