July 2 – Here’s something that’s been missing from the women’s game for far too long, and Greene King has just figured it out. While we’ve been debating formations and tactics, someone finally addressed what makes football truly special: the soundtrack that binds fans together in pure, unadulterated passion.
The pub chain’s first-ever chant book isn’t just marketing – it’s a recognition of what separates football from every other sport on the planet. You can’t manufacture atmosphere, but you can give fans the tools to create magic. And that’s exactly what’s happening as the Women’s Euros fever reaches boiling point.
The research behind this initiative tells a story that anyone who’s spent time in football culture already knows: fans crave connection.
When 2,000 supporters were asked what would improve pub atmosphere during women’s games, the answers were unanimous – more cheering, more togetherness, more dedicated chants.
Enter Maisie Adam, comedian and football obsessive, whose Big Kick Energy podcast has become essential listening for anyone who truly understands the game. Her involvement isn’t tokenism – it’s recognition that football’s soul lives in its comedy, its community, and its complete inability to take itself too seriously while simultaneously being the most important thing in the world.
“Football is nothing without its fans,” Adam nails it perfectly. “Chants are an intrinsic part of football’s appeal.” She’s absolutely right. Walk into any proper football pub during a big match, and you’ll understand immediately. The chants aren’t background noise – they’re the heartbeat of the experience.
The chant book features personalized songs for every squad member. When Chloe Kelly weaves through defenders or Alessia Russo finds the net, there’s an immediate cultural response waiting. The goal isn’t just celebrated – it’s sanctified through song.
Even the beer tells the story. “Cheers Her(e)” – a 4% ABV pale ale with citrus and tropical fruit notes – represents equality in action. For too long, men’s tournaments have had commemorative brews while women’s competitions were treated as afterthoughts. Not anymore.
As the Lionesses gear up for what promises to be an extraordinary tournament, they’ll know that in pubs across England, their individual brilliance will be matched by a collective voice.
That’s the power of football culture when it’s done right. That’s the beauty of the beautiful game when everyone gets to participate in the magic.
Contact the writer of this story at moc.l1751430021labto1751430021ofdlr1751430021owedi1751430021sni@o1751430021fni1751430021