July 6 – DAZN’s relentless pursuit of global football supremacy has taken another significant stride with the acquisition of comprehensive Serie A rights across multiple international territories, positioning the streaming giant as an increasingly formidable force in worldwide football broadcasting.
The platform’s coup encompasses exclusive coverage of eight league fixtures per matchday in the UK and Ireland, with the remaining two matches broadcast on a non-exclusive basis. This represents a dramatic expansion from the previous arrangement, where TNT Sports aired merely two matches per round, leaving the remaining eight fixtures marooned on OneFootball’s pay-per-view platform.
“Lega Serie A is one of the most storied and technically brilliant leagues in world football,” declared Pete Oliver, DAZN’s chief executive of growth markets.
“Our partnership with the league has continued to grow stronger, particularly since DAZN became the main domestic broadcaster of the Serie A Championship starting with the 2021/22 season.”
The strategic significance extends beyond mere match coverage. DAZN’s package delivers more than 300 fixtures annually to British and Irish audiences, with all matches broadcast live except those falling within the UK’s sacrosanct 3pm Saturday blackout window.
Across the Atlantic, DAZN has secured Spanish-language rights for ten fixtures per matchday in the United States and Caribbean – five exclusive, five non-exclusive – further cementing its position as football’s digital disruptor.
“This agreement reinforces DAZN’s position as the global home of football – expanding our footprint in Europe and the Americas,” Oliver emphasised. “From Napoli to Milan, Roma to Juventus – fans want it all, and DAZN is delivering it.”
The streaming service’s domestic Italian presence already commands significant influence, holding primary broadcasting rights alongside Sky Italia through 2028-29. GlobalData Sport estimates the broadcasters collectively pay approximately $950 million annually for these privileges.
Beyond Serie A’s weekly drama, DAZN’s package encompasses the Coppa Italia and Supercoppa Italiana globally, while simultaneously holding exclusive rights to the ongoing FIFA Club World Cup for which they paid an unprecedented $1 billion.
Serie A’s international ambitions remain unapologetically aggressive, with reports suggesting the league targets tripling overseas media rights revenues from the previous cycle’s €657 million by 2030.
Once the darling of world football, the Serie A has fallen behind the English Premier League and Spain’s La Liga, however this new deal will attract new fans if DAZN’s platform can achieve critical consumer mass.
DAZN’s systematic acquisition strategy signals the emergence of a new challenger to traditional broadcasting hierarchies – the question is how long can they fund that ambition. That ultimately looks as though it will need more Saudi money.
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