July 10 – The Bulgarian Football Union (BFS) and bookmaker ELITBET, which has been the official sponsor of the Bulgarian Third League since last summer, have reached an agreement to extend their partnership.
The new contract is until 2027. According to the new deal, the third football tier in Bulgaria will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.
“We are happy to support amateur football in Bulgaria and will continue to do so in the future,” said Dani Nikolova, Marketing Director of ELITBET. “During this one year since the beginning of our partnership with the BFS, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive.”
Rumyan Valkov, the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union, said: “The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football.”
Contact the writer of this story, Alex Krassimirov, at moc.l1752169012labto1752169012ofdlr1752169012owedi1752169012sni@o1752169012fni1752169012