July 23 – Starting with the 2025/26 campaign, Guinness, the iconic Irish stout becomes Arsenal’s official beer partner, marking Guinness’ biggest play yet in top-tier football. This deal stretches across 80-plus global markets.
The partnership was officially launched Monday during the club’s pre-season tour in Singapore. More than 300 supporters toasted the start of the partnership with pints of Guinness hosted with the local Singapore Supporters Club at Molly Malone’s – a regular matchday hangout for Arsenal supporters in Singapore.
“Guinness is loved by supporters across the world. We’re proud to be partnering with one of the biggest global brands to make a day out at the Emirates the best experience for our supporters,” said Juliet Slot, Arsenal’s Chief Commercial Officer. “Our matches are about rituals, traditions and a feeling of belonging. We’re excited to be putting Guinness at the heart of new rituals for our supporters across this season and beyond.”
As you walk into the Emirates Stadium this season, you’ll find Guinness and Guinness 0.0 flowing freely for both men’s and women’s fixtures.
For Guinness, this is their most ambitious football move yet. “Arsenal is one of the most successful clubs in Premier League history, and this partnership marks an exciting opportunity to increase our association in football and build deeper connections with Arsenal supporters around the world,” said Somnath Dasgupta, marketing director, Global Sports Partnerships at Guinness.
“All fans visiting Emirates Stadium can look forward to enjoying beautiful pints of Guinness and Guinness 0.0 from next season. We look forward to creating new rituals and shared experiences with passionate Gooners on matchdays, and beyond the 90 minutes.”
Whether fans will be able to enjoy the pints while sitting in the stands is still under government discussion, however, in the safety of the Emirates concourse they’ll be necking them quicker than they can pour them in the 15 minutes between halves.
Building on its role as the Official Responsible Drinking partner to the Premier League, Guinness will also promote and encourage responsible drinking at Emirates Stadium.
No value or term was given for the deal.
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