August 11 – The Sport Integrity Global Alliance (SIGA) has renewed its partnership with Cityscape Global as the exclusive Official Sport Integrity Partner of the real estate and urban development platform Estaad 2025, taking place November 17-20 in Saudi Arabia.
Estaad – the Arabic word for Stadium – will this year focus on the sports and entertainment infrastructure being developed in the country.
The event will also see the official launch of the Sport Integrity Awards that will honour organisations and leaders worldwide who exemplify integrity, innovation, and transformative leadership.
SIGA will lead a high-profile presence across both the exhibition and the conference programme. The inaugural Sport Integrity Awards will be presented on the ESTAAD stage, in addition to co-curated sessions on sport integrity, featuring three high-level panels convening global leaders, policymakers and top industry experts.
Emanuel Macedo de Medeiros, co-founder and global CEO of SIGA, said: “This renewed partnership with Cityscape Global reflects our shared resolve to champion integrity, sustainability and innovation – not only in sport, but across the broader societal and business landscape. The launch of the Sport Integrity Awards is more than a milestone – it’s a powerful message to the world: those who lead with courage, who embody values in action, will no longer go unrecognised. Their leadership and example will be seen, celebrated and emulated.
Beyond the event, SIGA said the collaboration is a strategic cornerstone in the development of SIGA ASIA and “the broader vision to foster a culture of integrity across the continent.”
That includes deeper cooperation with governments, regulators, sport, businesses and civil society.
Rachel Sturgess, senior vice-president, Tahaluf, the organiser of ESTAAD and Cityscape Global, added: “ESTAAD reflects the scale of ambition that defines Saudi Arabia’s transformation – and Cityscape Global is proud to provide the platform for these next-generation venues to connect with global capital and expertise. From elite sports to immersive entertainment and cultural megaprojects, Saudi Arabia is investing in infrastructure that will shape how the world experiences major events.”
Contact the writer of this story at [email protected]