November 3 – Football isn’t just played on the pitch anymore, with Liverpool’s new global partnership with software technology business Trimble being another sign that the game’s future lies in data, design, and digital precision.
The partnership will begin with a major redevelopment of the Reds’ Academy, including a full-size indoor pitch, new outdoor facilities, and upgraded medical and sports science areas, while utilising Trimble SketchUp technology.
Ben Latty, Liverpool’s chief commercial officer, said: “Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy. Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff, and fans.”
Rob Painter, president and CEO of Trimble, added: “Our collaboration with Liverpool Football Club is a pivotal step in expanding our global reach. LFC, much like Trimble and its dedicated customers, embodies excellence and a relentless passion for continuous improvement.
“We’re confident that this unparalleled exposure will propel the brand further with extended global resonance.”
Trimble’s presence will also feature across Anfield and Liverpool’s global digital platforms.
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