November 28 – Arsenal have added another heavyweight to their commercial roster after agreeing a global partnership with streaming platform Paramount+, bringing together two brands looking trade heavily on “storylines, star power and worldwide reach”.
The deal will place Paramount+ at the heart of Arsenal’s matchday and digital output, with branding set to appear across the men’s and women’s fixtures at Emirates Stadium.
The partnership will also lean heavily on social media, with Arsenal players, club legends and supporters being woven into campaigns built around some of the platform’s flagship shows.
To launch the partnership, both sides have released a short co-branded film titled For the Love of the Team, narrated by Thierry Henry.
Paramount+ say the intent is to bring the two worlds closer than before.
“We’re beyond excited to unite Paramount+ and Arsenal – two global iconic brands with supporters that live and breathe passion,” said Marco Nobili, the Paramount’s executive vice president and international general manager. “This partnership brings the drama, comedy, and unforgettable moments of both worlds to life – on the pitch and beyond.”
Arsenal see the partnership as a chance to broaden their creative reach and push deeper into global fan culture.
“We’re delighted to welcome Paramount+ into our Arsenal family,” said Juliet Slot, the club’s chief commercial officer. “Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and support our ambition to compete for major trophies.”
The first major content campaign will arrive this weekend, tied to the new season of Paramount+ show Landman.
Arsenal first-team players will appear alongside lifelong supporter and influencer Sharky, with Eberechi Eze, William Saliba and Gabriel Martinelli also involved. both parties have committed to further campaigns built around other Paramount+ shows over the 2025–26 season, featuring both men’s and women’s players.
Contact the writer of this story, Harry Ewing, at [email protected]