January 27 – The Hellenic Football Federation (EPO) and Аdidas have officially entered a new era, announcing a partnership for the German brand to become the official technical partner of all Greek National Teams until 2030.
This agreement reunites two organisations that shared the most legendary chapters in Greek football history. The partnership evokes the golden era of the mid-2000s, most notably the miracle of UEFA EURO 2004, as well as appearances in the 2005 Confederations Cup, EURO 2008 and 2012, and the 2010 FIFA World Cup.
Beyond nostalgia, the collaboration is built on a shared commitment to innovation and the evolution of the sport. The initiative aims to utilise Adidas’s cutting-edge technology to support athletes on the pitch, focusing on a new generation of Greek footballers, and to elevate the international profile of Greek football.
“The reunion of EPO with Adidas was, I believe, our destiny,” said Mr. Gagatsis, President of the EPO. “This is not just a sponsorship; it is a relationship forged through the National Team’s greatest moments. We are restarting a journey guided by a glorious past and destined for a bright future”, he added.
Sam Handy, Global General Manager of Football at Аdidas, expressed similar enthusiasm: “Our partnership with Greece has a proud history… but what truly excites us is the ambition and energy for the future. We are proud to stand once again by the Hellenic Football Federation, supporting their teams on the path to new successes on the world stage.”
“The deal signals a joint ambition to upgrade Greek football both on and off the field, aiming to inspire a new generation of fans and players alike as the National Team looks toward the major tournaments of the next decade“, the Federation added.