February 11 – Tottenham Hotspur’s commercial engine keeps ticking along, even as the football side heads towards another implosion, with last night’s loss to Newcastle United precipitating the firing of manager Thomas Frank.
With all the noise surrounding the playing side of the business, the commercial side has announced a new multi-year partnership with online trading platform Infinox, which, given the team’s volatility, seems appropriate.
Despite their poor form, Spurs are still one of the Premier League’s most recognisable clubs, with an international fanbase stretching across Europe, Asia, the Middle East, and Latin America.
Infinox branding will appear inside Tottenham Hotspur Stadium and across club media channels.
Ryan Norys, Tottenham’s Chief Revenue Officer, said: “Infinox brings a strong international presence and a clear focus on regulated financial services… As our club continues to engage fans globally, partnerships of this nature play an important role in how we connect with international audiences.”
Norys, neglected to make any references to on-field performances, and with strong rumours of a change of ownership about to happen, Spurs are betting that their badge travels further than their form.
Infinox chief marketing officer Elena Moiseeva pointed to Spurs’ reach in fast-growing markets.
“Tottenham Hotspur has built a genuinely international audience, particularly in markets where digital financial participation is growing quickly.”
The emphasis, she added, is on “engaging globally mobile, informed clients through trusted, regulated platforms.”
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