February 17 – The Turkish Football Federation (TFF) has officially announced a new two-year agreement with Sarıyer Kola, one of Turkey’s leading domestic beverage brands, designating them as the Official Supply Sponsor for the Turkish National Teams.
The signing ceremony took place at the TFF Hasan Doğan National Teams Camp and Training Facilities. High-ranking officials in attendance included TFF President İbrahim Ethem Hacıosmanoğlu and Oğuz Holding Chairman Hulusi Oğuz, alongside various TFF board members and executives.
During the ceremony, President Hacıosmanoğlu emphasised that sponsorships are a vital driving force for the national teams, which represent the country’s common values.
“We do not view the distinguished institutions contributing to Turkish football merely as sponsors,” Hacıosmanoğlu stated. “They are our most important partners on the road to success. We are delighted to welcome Sarıyer Kola to this family.”
The TFF President also outlined the ambitious roadmap for the National Teams, highlighting the 2026 FIFA World Cup as the primary target for the Men’s Senior Team. He noted that the team aims to secure its “World Cup visa” by overcoming Romania and the winner of the Slovakia-Kosovo play-off final.
Hulusi Oğuz, Chairman of Oğuz Holding, highlighted that Sarıyer Kola is 100% domestically funded. He noted that this collaboration is a strategic investment in Turkish youth and sports rather than a simple branding exercise.
“With our local production power and innovative vision, we will continue to contribute to Turkish sports,” Oğuz added.