March 1 – The English Premier League is set to launch its first direct-to-consumer (DTC) streaming service later this year, with Singapore confirmed as the pilot market. This move by the Premier League has been part of a long-term plan to look beyond traditional broadcast distribution.
Premier League chief executive Richard Masters confirmed the plans at the Financial Times Business of Football Summit in London, revealing that the league will partner with Singaporean broadcaster StarHub on the project.
Masters said the platform will be built around a downloadable app available on televisions and other devices, offering live access to all 380 Premier League matches alongside additional league-produced programming. The service, branded Premier League +, will launch in Singapore for the 2026–27 season as part of a six-year agreement with StarHub.
“We’ve created a direct-to-consumer service,” said Masters. “From next season onwards, from August, ‘Premier League +’, rather than ‘Premflix’ – we’ve branded it finally – it’s going to happen.”
As of August 2025, StarHub reported 2.19 million mobile subscribers and 568,000 fixed broadband customers, giving the league an established distribution base in the market.
By simplifying access in a single app, the Premier League is betting it can convert casual viewers and price-sensitive fans into regular subscribers, expanding its reach in a market already primed for streaming-first consumption.
“We’re also looking to learn to see how that might be replicated around the world,” Masters added. “Will it be replicable elsewhere? That’s what we’re going to find out.”
The move comes as broadcast rights values continue to soar. Last season, the Premier League generated more than £3.37 billion in broadcast revenue, including £1.6 billion domestically and £1.8 billion internationally, with £2.83 billion distributed to clubs.
If successful, Premier League + could ultimately grow total viewership by bringing lapsed and younger fans back into the ecosystem while providing a blueprint for global rollout as the league continues to rethink how the world watches its most valuable football product.
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