March 16 – In 1998, Nike reshaped football culture through its partnership with the Brazilian national team. Now, through the Jordan Brand, a new collaboration with the Brazilian Football Federation (CBF) has placed the Jumpman logo on a national federation kit for the first time.
The partnership evokes memories of Nike’s iconic airport commercial ahead of the ‘98 World Cup in France. The ad where the team casually juggles and passes a ball through an airport terminal to the rhythm of samba percussion, featured Ronaldo, Romário and Denílson. The spot captured the swagger that would become synonymous with Nike’s football identity and captured the style of the Samba Boys. The new Jordan collaboration taps into that same spirit.
“Today, Jordan ignites something truly extraordinary. Partnering with the Brazilian Football Federation is more than a collaboration; it’s a celebration of greatness, creativity and the electric energy of global football, with Brasil at its vibrant core,” said Sarah Mensah, President, Jordan Brand.
Awash in the yellow and blue traditional to the Brazilian football uniforms, the kit also incorporates Jordan Brand’s iconic elephant print.
“For every kid in Brazil who dreams with a ball at their feet, this partnership means something huge,” says Vinícius Júnior. “Jordan Brand and our Seleção coming together is more than football – it’s culture, joy, and greatness united.
The kit is created with Aero-FIT performance cooling technology, which enables maximum breathability for peak performance on the pitch. Made from 100% textile waste, the premium expression of Nike cooling innovation is engineered to move more air between skin and fabric using distinctive elliptical mesh zones that make airflow more visible and intuitive, helping players stay dry when the game heats up.
“The signing of CBF, Nike’s first football superpower, back in 1996 was a defining moment for our company, signaling that Nike had officially arrived in football. In many ways, their joyous, fearless, and brilliant style of play would set the tone of Nike Football, a spirit that remains today,” said Elliott Hill, President & CEO, NIKE Inc.
The streetwear collection also includes four classic footwear silhouettes restyled for Brazil supporters and football fans around the world: the Air Jordan 1 Low, Jordan Brand Ultra, Jordan Brand Trunner, and an exclusive expression of the Nike Tiempo Gato futsal shoe.
“This launch symbolizes the union between two global references that share boldness, innovation, and a passion for sport,” said Samir Xaud, President, CBF.
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