April 23 – The Turkish Football Federation (TFF) has announced a one-year sponsorship agreement between the Turkish eNational Teams and xDrive, one of the country’s leading gaming chair brands. This partnership establishes xDrive as the official sponsor, supporting the national teams across both domestic and international stages.
The collaboration is set to bolster Turkey’s presence in the global esports arena, with xDrive providing critical support during major international tournaments, most notably the upcoming World Cup journey.
Known for their ergonomic designs, xDrive will continue to supply solutions that enhance the long-term performance and focus of the athletes.
Beyond equipment, the deal includes a roadmap for joint digital media campaigns, exclusive content production, and various events aimed at promoting esports culture to a wider audience.
“The rapidly growing esports ecosystem in Turkey is reaching wider audiences every year, and the Turkish eNational Teams continue to represent our country at the highest level with their successes in the international arena. With the official sponsorship support of xDrive, this strong structure aims to reach an even wider sphere of influence in the coming period.
“This collaboration goes beyond a mere sponsorship agreement; it is positioned as a strategic partnership that will contribute to the development of esports in Turkey . xDrive will be a key supporter of the Turkish National eSports Teams, particularly during their World Cup journey and international tournaments.
“Furthermore, as in previous collaborations, it will continue to provide solutions that contribute to the long-term performance and focus of the athletes,” reads the xDrive‘s official statement.
Contact the writer of this story, Alexander Krassimirov, at [email protected]