July 29 – Premier League Newcastle United have struck a deal with cryptocurrency trading platform StormGain for their sleeve sponsorship for the 2019/20 season.
Last season Newcastle did not have a sleeve sponsor following the end of a previous one-year deal with Indian tyre sponsor MRF.
StormGain have recently launching a new mobile app for those looking to trade in the cryptocurrency market. As well as the sleeve position for the company logo, the firm will also have its logo at the club’s training ground and will have a number of promotional opportunities directed at fans.
StormGain chief executive Alex Althausen. “We believe the collaboration of cryptocurrencies and mainstream sports is inevitable, therefore its’ a privilege and honor for StormGain to be the spearhead of the blockchain community colliding with mainstream sports.”
No value was given for the deal.
Newcastle United’s head of commercial, Dale Aitchison, said: “We are delighted to welcome StormGain on board as Newcastle United’s new Official Sleeve Partner.
“We are always looking to support the club’s development by pursuing new commercial opportunities and this represents another important partnership for the club.
“StormGain will offer a range of incredible opportunities and money-can’t-buy experiences for fans, so we are really excited to be working together.”
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