May 5 – The 30-year wait is over. Liverpool FC’s Premier League title celebration at Anfield didn’t just bring tears to the eyes of the Kop faithful – it smashed digital records across the board.
After the Reds’ emphatic 5-1 dismantling of Tottenham Hotspur to clinch the title with four games to spare, the numbers tell a staggering story: 71 million social media engagements, making it the club’s most engaged day ever with 58 million interactions and 1.1 billion impressions across its global digital ecosystem.
The 48-hour title celebration cycle delivered jaw-dropping metrics: 429+ million video views (excluding X) and nearly half a million new social followers gained.
Liverpool’s digital dominance continues to leave Premier League rivals in the dust. The club recently became the first to earn YouTube’s coveted Diamond Play Button after surpassing 11 million subscribers in 2025.
This isn’t a one-platform wonder. While Facebook and Instagram numbers continue to soar, TikTok and YouTube Shorts have become powerful weapons in Liverpool’s digital arsenal, particularly in capturing the younger audience’s attention with short-form content.
With engagement levels reaching unprecedented heights, it’s no surprise advertisers and sponsors are paying premium rates for the privilege of association with the club and its massive global viewership.
The party hangover seemed to carry through to the weekend though as Liverpool looked a yard short of commitment in their 3-1 loss to Chelsea at the weekend. Lacklustre defending and a lack of killer instinct in attack gave Chelsea the gift of Champions League qualification life. Liverpool may have won a lot of new friends on social media but a continuation of that kind of disinterested performance will lose them a lot of friends in English football, at clubs and on the terraces.
Contact the writer of this story, Nick Webster, at moc.l1748464793labto1748464793ofdlr1748464793owedi1748464793sni@o1748464793fni1748464793